Client: TA Telecom
Services: Art Direction, Branding, Interior Design

Harnessing the power of big data, TA Telecom builds mobile content platforms, apps, and analytic tools that drive revenue for mobile operators, enterprises, and NGOs.

The company generates more than 1.5 billion push alerts annually and processes more than 1.4 billion charging transactions on our mobile content platforms across Africa and the Middle East.

As one of the region’s fastest growing and dynamic companies, we knew our approach to brand building had to reflect a sense of flexibility and mobility. In essence, we wanted to capture the feeling of movement in the logo icon, the energy that makes things alive, the rhythm of growth and possibility. That’s how we arrived at our ‘human progress key’, a three dimensional, 360-degree logo mark that was almost infinitely adaptable.