Client: Orascom Development
Services: Brand Strategy, Identity Development

As one of the world’s leading real estate developers, with a land bank that spans four different continents, Orascom doesn’t just create buildings, they invent towns. With projects of every size and scope in dozens of locations, they came to us looking to unify their voice and create hallmark experiences that could unite their projects to each other while differentiating them from competitors.

After developing the structure of their brand DNA and promise, we worked with their team to build an experience formula that could be applied across locations and adapted to every scale of project. From new facilities and amenities that would make an impact to the company’s approach to design, these touchstones serve as the heart of every development while being flexible enough to be adapted to local needs and individual project concepts.

Following this exercise we helped reimagine Orascom’s communication and visual design strategy to bring the brand to life across print and online communication channels.