We worked with the iconic Lebanese designer Nada Debs to clarify her positioning and develop new product offerings to expand her brand beyond furniture.

Nada grew up in Japan, studied design in the United States and has spent significant periods of time living and travelling the world, finding connections between different cultures. She came to us looking to clarify that global perspective into a strong positioning platform that conveyed her strong ideas and ideologies.

From there we developed a product strategy to allow her to expand her brand offering beyond the pieces she had been creating. By diversifying and surprising we knew she could confirm her positioning as the leading product designer in the region celebrating craft.