As one of Egypt’s leading developers Mountain View came to us to create a cohesive experience that would bring their tagline “Experience Happiness” to life across all their properties.

Our response was to craft a developer formula to serve as a blueprint for enhancing and unifying the Mountain View experience. We dove deep into the human elements of happiness, exploring how physical spaces, emotional connections, and digital interactions could work together to create a truly joyful living experience.

The result was a comprehensive strategy that touched every aspect of the Mountain View brand. From reimagining wayfinding systems to crafting community guidelines, from designing key public spaces to curating amenities, our formula provided a roadmap for turning everyday moments into opportunities for happiness. As we continue to work with Mountain View to implement this strategy, we’re not just shaping buildings – we’re cultivating a culture where happiness is woven into the very fabric of daily life.