Hedeya Masreya tells the stories of Egypt through a unique collection of locally made products and artisan home accessories. They are a platform for connecting the past, present, and future of Egyptian craft.

We worked in partnership with the team at Hedeya Masreya to innovate their retail and product development strategy to bring their vision to life that included every detail of design, from visual merchandising to product messaging to sensorial experiences.

We also delivered an art direction strategy that would elevate the look and feel of the brand while presenting a communication strategy to reach both local and international markets.