Client: Enlighten
Services: Brand Strategy, Product Strategy

Enlighten was built by a talented entrepreneur with a keen eye for design and creativity. Using her intellect and creative resources she built a company that changed the language of lighting.

Our work together focused on a building a brand strategy and product structure that would allow the two sides of Enlighten’s business to flourish. We developed a brand promise that spoke to both the scientific know-how and artistic flair that inspires their work. This is where architectural lighting meets influential lighting, where solutions meet inspiration and where technical function meets artistic brilliance.

From there we created a plan forward for the brand to communicate that brand promise to architects, designers and clients, changing the dynamics of their messaging.