As a full real-estate development firm, Cornerstone is pioneering an innovative approach to the places they build, one that inspires people to join in living well and being well.

Cornerstone brings together innovative spaces, experiential amenities, and active programming to build vibrant places where people can live their best together.

Our goal was to bring that spirit of accessible, experiential luxury to life visually by creating a strong, sophisticated brand identity for the company. The graphic system we developed was based on the idea that the whole is more than the sum of its parts. Each of the elements that defines Cornerstone’s strategic approach finds a place to be expressed visually, both on its own and as part of the main Cornerstone icon.

Highlighting core amenities with an eye for lifestyle, we developed a full suite of collateral materials, campaign communication and an updated website presence to showcase that Cornerstone understands today’s true luxuries of belonging and experience.