Connect Ads serves more than 600 advertisers including awareness, engagement and performance clients like Twitter, MSN, Skype, Facebook, LinkedIn, and Flickr. We worked with the team at Connect Ads to develop a brand positioning that spoke to their role as technological connectors and innovators.
That started with a period of research and human behavior analysis which led us to a simple but powerful insight: technology has changed the literal shape of human connections. It mediates and facilitates millions of simultaneous links. That thought inspired our approach to the logo mark, which references the infinity symbol while graphically representing this new model of human interaction. Bold gradients created connections between colors and gave dimensionality to the identity applications.
Our approach to positioning and communication was similarly bold, calling the team and its partners to ‘build strategies and seize opportunities that rise from the ever-changing now.’