Client: Carina
Services: Retail Strategy, Communication Strategy, Packaging

The team at Carina came to us wanting to refresh the look of their retail locations and the voice of their brand communication. To make any changes to such an iconic brand, we knew we needed to focus on the heart of why it has become so beloved over the last two decades.

Rooted in an emotional core of empowerment and authenticity, our aim was to deliver an approach to design for the company’s new stores, its updated packaging, and promotional campaigns that was as inspirational as it was relatable.