Bizzmo is a new banking concept focused on serving the unique financial challenges of entrepreneurs and small business owners. Our challenge was to create a positive, uplifting identity for the bank that would resonate with this forward-thinking group of potential clients.
‘Yes! More Business.’ was the call to arms we created, the common raison d’être between startup business leaders and the Bizzmo team. The new logo mark, separated into four sections, represented four core divisions from which the new bank would operate.
Our communication strategy gave weight to our tagline, showcasing the stories of local entrepreneurs and the success of unique products designed specifically with small businesses in mind.