Client: Beit al Bahr
Services: Brand Concept, Design & Product Strategy, Visual Identity

The memory of summers past lives within each of us. We remember seemingly endless days of sunshine and limitless joy. It was that sense – of life enjoyed in its simplest forms – that we aimed to capture in our work for Beit al Bahr.

Before beginning construction, the team behind this new seaside destination came to us to build a unique brand concept, design approach, and visual identity that would differentiate the project. The result was an evocative mix of ‘back-to-basics barefoot luxury’ and ‘fresh, forward-thinking, fun’.