The team at Carina came to us wanting to refresh the look of their retail locations, their product collections, and the voice of their brand communication. To make any changes to such an iconic brand, we knew we needed to focus on the heart of why it has become so beloved over the last two decades.

Rooted in an emotional core of empowerment and authenticity, our aim was to deliver an approach to design for the company’s new stores – as well as its updated products and packaging – that was as inspirational as it was relatable.