How do you capture the thousand different senses you encounter when you live by the ocean’s edge? Our ‘SEA DIFFERENTLY’ campaign for Jefaira tried to answer that question.

A bold juxtaposition of pounding rhythm and soothing serenity, the campaign seeks to awaken as it uplifts, capturing the fresh perspective and experiential amenities of this elevated beachside destination. Panoramic in its vision yet always focused on the details, this quirky, light-hearted digital and print campaign brings Jefaira to life in vividly colored moments of wonder.